Casino is a place where people can gamble through various games of chance or skill, and win money. These games are generally operated by dealers or croupiers, and include table games such as blackjack, craps, roulette, and baccarat; video poker; and slot machines. Many casinos also offer food, drinks, and entertainment. Some are operated by major hotel chains, while others are standalone facilities.

Casinos are a perfect venue for events and group business, and can often host everything from weddings to corporate meetings to spa and health club amenities, and gourmet restaurants. But, too often, marketing teams focus only on the gaming floor and ignore all of the other ways your casino can attract guests.

With competition at an all-time high, spotting and leveraging opportunities for your casino to stand out is key to achieving long-term success. This article explores tried and true strategies that will elevate your casino from a middle-of-the-pack competitor to an industry-leading powerhouse.

The word casino has four meanings in the OED, one of which is obsolete:

In most jurisdictions, it is not permissible to advertise a gambling establishment with messaging that focuses on winning, or makes claims that are supported by statistical probability (i.e., that the house has a mathematical advantage). In addition to the rules set out in English law, this “puffery” violates the laws of libel and defamation.