When it comes to movies about Vegas and gambling, Casino is in a class all its own. While other films may gloss over the opulence and excess of Las Vegas, this Martin Scorsese film is a lean, mean thriller that keeps you engaged until the very end.

From the opening scene with the car bomb to Nicky’s final confrontation with Ginger, the movie is filled with gripping mob drama. Plus, the acting in Casino is top notch from Robert De Niro to Joe Pesci. And despite some over-the-top violence (like the torture of a man with a vice and the murder of a casino owner by his own men), Scorsese’s depiction of mob life is as realistic as it gets.

The film is also an eye-opener on how casinos are run. While many people see casinos as a charitable organization that throws money away, they are actually businesses that make profits off of their customers. Moreover, they have built-in advantages that ensure they will win over time. This is known as the house edge.

Understanding what makes a casino appealing to audiences is essential for marketers. For example, some casinos focus on demographics such as age and income to determine what types of gaming products and services to offer their audience. But this is a limited view of what drives customer behavior.